Consumer Fintech
Fintech Card Marketing Platform
Headless CMS Marketing Platform
A content-driven marketing website for a consumer fintech card product, built on a headless CMS architecture. The platform gives non-technical marketing teams full page-composition control, blog publishing, app download funnels, and real-time preview editing — no developer involvement required.
Consumer Fintech
Headless CMS Marketing Platform
The Story Behind the Build
From problem to lasting impact — how we approached Fintech Card Marketing Platform end to end.
The Challenge
The marketing team needed a website that could launch new campaigns in hours, not weeks. Their existing setup required developer involvement for every content change, creating bottlenecks and slowing go-to-market. They needed a headless CMS with reusable page components, blog functionality, and app download optimization.
Our Solution
We built a Next.js frontend powered by a headless CMS with reusable page components. Marketing teams can compose pages from pre-built blocks, preview changes in real-time, and publish instantly. The blog system supports SEO-optimized content with automatic sitemap generation.
The Impact
Content updates that previously required a developer now take minutes. The marketing team ships campaigns independently, blog posts publish on schedule, and the app download funnel converts at a higher rate thanks to optimized CTAs.
Key Results
Concrete outcomes that made the difference for Fintech Card Marketing Platform.
Reusable page components give editors full layout control
Content updates in minutes (was weeks)
App download conversion improved significantly
Marketing team operates independently of engineering
Project Details
Timeline
4 months
Team Size
3-person team
Technologies
6 core tools
What We Built
Headless CMS with reusable page components for non-technical editors
Full blog system with SEO optimization and dynamic routing
App download funnels with smart popup timing
Real-time preview and draft mode for editorial workflows
Multi-variant hero sections for A/B testing
ISR with 60-second revalidation for instant content updates
Project Timeline
From initial discovery to successful launch — our proven delivery process.
1
Discovery
CMS Architecture
Designed the headless CMS schema, slice types, and content modeling strategy.
2
Design
Slice Library
Built 15+ reusable content slices with Tailwind CSS and Framer Motion.
3
Development
Blog & Funnels
Implemented the blog system, app download funnels, and ISR revalidation.
4
Launch
Preview & Publish
Added real-time preview, draft mode, and production deployment pipeline.
Measurable Impact
15+
Page Components
10x
Content Speed
5+
Page Variants
30+
Blog Posts
Before & After
A clear picture of how Fintech Card Marketing Platform improved after our collaboration.
Content Updates
99% fasterBefore
1-2 weeks
After
< 5 minutes
Developer Dependency
100% independentBefore
Every change
After
Zero
Page Variants
5x flexibilityBefore
1 static
After
5+ testable
Blog System
New capabilityBefore
None
After
Full CMS blog
Outcomes
Key Results Delivered
Reusable page components give editors full layout control
Content updates in minutes (was weeks)
App download conversion improved significantly
Marketing team operates independently of engineering
Built With
Next.jsPrismic CMSTailwind CSSFramer MotionGSAPTypeScript
Mining Analytics Platform
BTC Mining Operations Dashboard
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